Wednesday, January 17, 2007

The Winds of Change

Cricket has forever been a colonial sport. For all the vagaries and intricacies of the game, it has not been able to register a beep outside the erstwhile British Empire. While the game and its fans have gone through some changes over the years, they remain largely the same. It is still prone to the possibility of neither side coming out on top and the fans, especially those of the longer version, are purists who wouldn't mind sitting through 5 days of mind-numbingly slow cricket before looking at the silver lining in a draw/tie.

Every ambitious entrepreneur looks to expand his business to new horizons. Every explorer looks to go where no man has gone before, from Columbus to Amundsen to even the fictional James T Kirk. Sadly, the torchbearers of cricket have not always shown the same zeal in taking the sport outside the Empire.

Cricket's encounter with the One-Day Internationals was just as accidental as Columbus's discovery of America. One has to thank the rain Gods for providing us the first Limited-Overs International during the rain-affected MCG test in 1971. The ODIs have gone through a whole lot of changes thereafter, with the emphasis being on entertainment for the masses. But increased workloads, a general sense of instant pleasure and competition from other sports have meant the ICC has to come up with a more "entertaining" brand of cricket. What's more, the ICC has finally awakened to the idea of making cricket a global sport. Better late than never,eh?

Twenty20 is the first real endeavour by the ICC to take cricket outside the Empire. There have been feeble attempts like the Sixes competition and Max Cricket in the past, but they were confined to the nations which introduced them. The early signs are encouraging enough. Twenty20 is already a rave in England and South Africa, and it was the most popular cricketing event in the Caribbean thanks to Allen Stanford, an enterprising and cricket-crazy businessman from America.

The basics of line and length and technically correct batting still apply, but the game moves at such a fast pace that the straight drive with the high elbow turns into a flamboyant lofted drive over the bowler's head. The cuts are more ferocious, the sweeps more cross-batted and the hooks become pulls. Twenty20 is a brand of cricket to which a fan can relate to, as we see international players play like most of us did in school or college.

It is also a more convenient form of cricket to watch. The game starts at 6 in the evening and lasts about 3 hours. It's ideal for a family to spend some quality time together, there is some popular music in the audio system, the parents can unwind after a hard day's work and the kids can watch and play some unadulterated cricket. There's something in it for those who're not at the stadium too, with player interviews from the dugout and real-time conversation with the on-field players. Channel 9 did something really interesting during the recent Twenty20 game between Australia and England. They actually got Adam Gilchrist to give ball-by-ball commentary for an entire over. It was truly amazing and if that were an interview with Channel 9, it's safe to say Gilchrist came through with flying colours.

While there is a lot of skepticism among the players, it is definitely more appealing to the casual viewer who only seeks entertainment from the game. While it is a wonderful effort to woo a target audience comprising people of all age groups, it also presents the opportunity to market the game in places like mainland Europe and America where the psyche of people is more result-oriented. The one complaint they have about cricket is how can two teams play for 5 days and still not produce a result? You can see where they're coming from, as they have grown up on penalty shootouts, overtime and extra innings.They would no doubt find the idea of a bowl-off in Twenty20 quite thrilling, although the Poms would be very jittery considering their record in Penalties.

There was a lot of opposition from all quarters when One-Day Internationals came into existence. The purists thought it didn't really test the qualities cricket was supposed to. Perhaps they were resistant to change, but One-Day Cricket was there to stay. But the "visionaries" who championed the cause of the shorter version of cricket are now skeptical of Twenty20 for the exact same reasons and it once again highlights our tendency to resist change. 36 years after the first Limited-Overs International, Twenty20 is threatening to replace 50-over matches as the most popular brand of cricket. Let it be known that both forms are children of the same glorious family that is cricket, and we need to embrace both for their different qualities. Twenty20 is here to stay...

2 comments:

  1. Hemant12:00 AM

    The ICC has only woken up to the prospect of making more money, not to the thought of making the game global.

    If you see the changes in the game over a period of time, they've all been in favour of making cricket TV and spectator friendly.

    And that often rapes the game, especially bowlers.

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  2. Greetings -- I wanted to speak with you about publishing some articles on cricket.

    michelle@sportingo.com

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